{"product_id":"pride-of-the-valley","title":"Pride of the Valley™ — Official Licensed Coffee of Fresno State","description":"\u003cdiv style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Arial, sans-serif; line-height: 1.6; color: #222;\"\u003e\n\u003cdiv style=\"background: #041E42; color: white; padding: 14px 18px; border-radius: 6px; margin-bottom: 20px;\"\u003e\u003cstrong\u003eOfficially Licensed Coffee of Fresno State®\u003c\/strong\u003e\u003c\/div\u003e\n\u003ch3 style=\"margin-bottom: 8px; color: #c41230;\"\u003eCelebrate Campus Pride in Every Cup\u003c\/h3\u003e\n\u003cp\u003ePride of the Valley™ is our officially licensed Fresno State coffee — a smooth, approachable medium roast crafted for everyday enjoyment. Whether you're fueling a game day morning or gifting a fellow Bulldog, this blend brings local pride and specialty quality together.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e✔ Medium Roast\u003c\/li\u003e\n\u003cli\u003e✔ Smooth \u0026amp; Balanced\u003c\/li\u003e\n\u003cli\u003e✔ Roasted Fresh in Fresno\u003c\/li\u003e\n\u003cli\u003e✔ Designed for Bulldog Fans \u0026amp; Alumni\u003c\/li\u003e\n\u003cli\u003e✔ Available Locally Throughout the Central Valley\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"margin: 30px 0; border-color: #eee;\"\u003e\n\u003ch3 style=\"margin-bottom: 8px; color: #041e42;\"\u003eA Coffee Built for \u003cspan style=\"color: rgb(196, 18, 48);\"\u003eThe Red Wave\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003ePride of the Valley™ was created to connect Fresno State fans, students, alumni, and the wider community through something we all share — great coffee.\u003c\/p\u003e\n\u003cp\u003eRoasted locally by Lanna Coffee Co., this blend delivers a comforting balance of sweetness and body with a clean finish that works beautifully for drip coffee, pour-over, or espresso.\u003c\/p\u003e\n\u003cp\u003eIt’s the perfect daily drinker — familiar enough for casual coffee drinkers, yet crafted with the care and sourcing transparency that specialty coffee lovers appreciate.\u003c\/p\u003e\n\u003chr style=\"margin: 30px 0; border-color: #eee;\"\u003e\n\u003ch3 style=\"margin-bottom: 8px; color: #c41230;\"\u003eFlavor Profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCocoa\u003c\/li\u003e\n\u003cli\u003eCandied Pecan\u003c\/li\u003e\n\u003cli\u003eSubtle Apricot Sweetness\u003c\/li\u003e\n\u003cli\u003eSmooth, Balanced Finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr style=\"margin: 30px 0; border-color: #eee;\"\u003e\n\u003cdiv style=\"background: #f7f7f7; padding: 18px; border-left: 5px solid #C41230; margin: 25px 0;\"\u003e\n\u003cstrong\u003eWhy Pride of the Valley™ Matters\u003c\/strong\u003e\u003cbr\u003eThis officially licensed coffee helps strengthen local partnerships while celebrating what makes the Central Valley special — community, connection, and Bulldog pride.\u003c\/div\u003e\n\u003chr style=\"margin: 30px 0; border-color: #eee;\"\u003e\n\u003cdiv style=\"background: #f8f9fb; padding: 20px; border-left: 5px solid #041E42; margin: 25px 0;\"\u003e\n\u003ch3 style=\"margin-top: 0; margin-bottom: 10px; color: #041e42;\"\u003eFind Pride of the Valley™ Locally\u003c\/h3\u003e\n\u003cp\u003eLooking to grab a bag in person? Pride of the Valley™ is now available at select local retail partners throughout the Central Valley.\u003c\/p\u003e\n\u003cul style=\"margin-bottom: 15px;\"\u003e\n\u003cli\u003eGibson Farm Market\u003c\/li\u003e\n\u003cli\u003eThe Market\u003c\/li\u003e\n\u003cli\u003eR-N Market\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ca href=\"https:\/\/www.lannacoffeeco.com\/pages\/where-to-buy\" title=\"Where to Buy Lanna Coffee\" rel=\"noopener\" style=\"display: inline-block; background: #C41230; color: #ffffff; padding: 12px 18px; text-decoration: none; border-radius: 4px; font-weight: 600;\" target=\"_blank\"\u003e Find a Retailer Near You \u003c\/a\u003e\u003chr style=\"margin: 30px 0; border-color: #eee;\"\u003e\n\u003ch3 style=\"margin-bottom: 8px; color: #c41230;\"\u003eCoffee Details\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRoast Level:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Thailand \u0026amp; Guatemala\u003cbr\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e Washed and Honey\u003cbr\u003e\u003cstrong\u003eRoasted In:\u003c\/strong\u003e Fresno, California\u003cbr\u003e\u003cstrong\u003eBag Size:\u003c\/strong\u003e 12 oz\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lanna Coffee Co.","offers":[{"title":"Whole Bean Coffee","offer_id":42606231519319,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true},{"title":"Ground Coffee","offer_id":42606231552087,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/3507\/files\/pride-of-the-valley-official-licensed-coffee-of-fresno-state-lanna-coffee-co-whole-bean-coffee-direct-trade-coffee-2059517.jpg?v=1773768547","url":"https:\/\/www.lannacoffeeco.com\/en-ca\/products\/pride-of-the-valley","provider":"Lanna Coffee Co.","version":"1.0","type":"link"}